Beehiiv vs Mailchimp: Which Is Better for a Newsletter?

Beehiiv vs Mailchimp is a common matchup, but they were built for different jobs. Mailchimp started as a marketing email tool for businesses. Beehiiv was built specifically to grow and monetise newsletters. That difference decides which is right for you.

Built for different goals

• Mailchimp: broad marketing automation, ecommerce emails, and campaigns.
• Beehiiv: newsletters first, with growth and monetisation baked in.

Growth tools

This is the clearest gap. Beehiiv includes a referral program and a recommendations network designed to grow your subscriber list. Mailchimp is not built around newsletter growth in the same way, so you end up bolting on other tools.

Monetisation

Beehiiv has native paid subscriptions and an ad network that matches sponsors to your newsletter. With Mailchimp you would piece these together yourself. If earning from your newsletter is the goal, Beehiiv is the more direct path.

Ease and pricing

Both are approachable. Beehiiv is free to start and priced around newsletter growth. Mailchimp's pricing is built around broader marketing features you may not need for a pure newsletter. Code BEEHIIV20 gives 20% off a Beehiiv paid plan.

The verdict

If you are running a newsletter and want to grow and monetise it, Beehiiv is the better fit. If you need broad marketing automation for an ecommerce store, Mailchimp still makes sense. For most newsletter creators reading this, Beehiiv is the answer.

Whichever you choose, the real work is deciding what to write each week. Use our free generator to keep a steady supply of timely ideas for your niche.