What Is Beehiiv and How Does It Work?

What is Beehiiv? In short, it is a newsletter platform built for growth. It was created by people from the team behind Morning Brew, and it is designed to help you start, grow, and make money from a newsletter without juggling five different tools.

How it works

You sign up, create your publication, and start writing. Beehiiv handles the hard parts behind the scenes: sending your emails so they land in inboxes, hosting a web version of each issue, managing subscribers, and giving you the tools to grow.

1. 1Create your publication and customise the branding.
2. 2Write an issue in the editor and hit send.
3. 3Grow with the built-in referral program and recommendations.
4. 4Monetise later with paid subscriptions or the ad network.

What makes it different

Most email tools stop at sending. Beehiiv leans into growth and monetisation: referrals, a recommendation network, SEO web pages, and an ad marketplace are all built in. You own your subscriber list and can export it any time.

What does it cost?

It is free to start, with paid plans that unlock more subscribers and advanced features as you grow. Most people begin on the free tier and upgrade only when they hit a real limit. Code BEEHIIV20 takes 20% off a paid plan.

Is it right for you?

If you want to build an audience you own, in one place, with room to grow into a real business, yes. It suits writers, creators, local news, and brands alike.

Once you are set up, the only ongoing question is what to write. Use our free generator to get timely, specific ideas for your niche every week, so your new Beehiiv newsletter never goes quiet.